Monday, May 4, 2009

Can my company use Blogger & link it to our website ?

My company wants to get more involved with the blogging aspect of the web. It would set us apart from our competition, who the majority of them, haven't done blogging.





Does anyone know if I can create a blog with Blogger ? I know they have people, but can I do a company ? Or can I make one as a person who works for the company? We wouldn't be doing any hard selling, just rather what life is like here and the behind the scenes our customers don't see. It would be a total relationship building exercise.





If I can open a blog with blogger can I put a link to it on my homepage? We aren't a huge company like Nike, but we are bigger than a mom %26amp; pop. I thought blogger would be an easy solution , and let's face it, a FREE solution for us.





Any suggestions, personal experiences would be appreciated. I DO NOT want to get answers trying to sell me your company's blogger software please. This project needs to be as cheap/ free as possible.





Thank you.

Can my company use Blogger %26amp; link it to our website ?
You can do what you're looking for with a Blogger account. You can either create an account as a person or as a person representing a company - it doesn't matter. At least I've done both.





One thing I would caution against, though, is putting a lot of stock (your time, effort %26amp; eventual rankings for the blog) in property that somebody else owns %26amp; controls.





Web hosting accounts are cheap, domain registration is cheap and popular, highly versatile blogging software is free (WordPress) - if this is for your business %26amp; it's for profit, I cannot urge you enough to do things right when you're starting out - look at the big picture.





Free blog accounts are great to improve link popularity %26amp; even as a fun pastime for chatty people - but if you put a lot of stock in a property that you don't in any way control... you could lose every bit of it one day. And, even if that doesn't happen - if you start on Blogger %26amp; eventually want to host your own blog - you'll have to start all over with rankings and the link popularity of your blog... it's just not the best option available.





You stated this is just an exercise in relationship building with your customers - and you also stated that you're bigger than a mom %26amp; pop type shop; hosting bills %26amp; domain registrations are tax-deductible. You can get a .com for 1 year for $6.95 %26amp; you can find suitable/stable web hosting for around that price per month from reputable providers.





I urge you to look at the big picture with your decision, but the free Blogger option is suitable for what you're looking for.





If you want some direction on a web hosting company or where to get a domain name, send me an email %26amp; I'll point you in the right direction.
Reply:Technically yes, you can use blogger. Any of the models you just mentioned could work. Most companies actually integrate their blog into their sites but I've seen quite a few that keep them separate.





There are other systems out there now that are much more intuitive to pro blogging.





From an SEO perspective you may want to take a look at another option. I highly recommend wordpress.com for a fast, free blogging system. Or if you want more control over the backend of the blog you can install WordPress on your own host for very little money.
Reply:You can do whatever you want with your blogger.com blog. Blogger has very little restrictions and multiple widgets and gadgets you can use to create a professional looking blog.


It does not matter if your an individual or company.





You may want to consider just buying a domain name, for example www.shoestore.com for $10 for the entire year. You can direct your Blogger blog to your domain name by changing the settings in your blogger dashboard.





By doing this, instead of having shoestore.blogspot.com, you will be able to view your blog at shoestore.com using the Blogger hosting and avoid paying monthly hosting fee's by using another company like wordpress.





You'll still have the Blogger bar across the top of the page, but if you decide to pay for hosting at a later time, you can transfer you blog to your host company and remove the blogger bar across the top.





You said your not trying to run an online store, just providing information, so this is your best bet!

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